What makes us different
We’ve always tried to take our own path with Sketch. Over the years, we’ve set ourselves apart in a few ways that we’re proud of.
We make decisions for designers, not outside investors
As an independent company, we only answer to our customers and ourselves. We own our roadmap, our future, and make a product we’re proud of. Our priorities are aligned with yours — and we think our product reflects that.
We’re not building for everyone, just who we know best
Our focus has always been making a great Mac app for UI and UX designers. By choosing to focus on who we know — and what we do best — we can make a better product for you.
We care about your privacy — and we mean it
We collect minimal analytics. We don’t set cookies to track you. We don’t follow you around the internet with ads. We don’t track what you do in your documents or how you spend your time. No-one can view your files or what you do (not even us) unless you allow them.
We believe your data is just that — yours
Your data and your designs are your own, not ours. If you only want to work with local files on your device, that’s possible here. We don’t lock you in, either. Want to take all your Sketch files to another tool? We’ve got an open file format that makes it easy.
We put designers at the heart of what we do, not AI
AI has a lot of promise, but we feel strongly that it should aid designers, not replace them. We won’t make moves with AI until we can be sure that it won’t compromise your privacy, your data and your creative autonomy.
We’re honest and transparent with pricing
We don’t have a free plan, because it’s not sustainable. But we do have two straightforward pricing options. Buy a license and keep a copy of Sketch forever, or start a subscription if you also want cloud storage and web-based collaboration tools. It’s that simple.
We’ve been here since 2010, and we’re far from done
Not many products get to evolve and stand the test of time for over a decade. It’s a privilege we don’t take lightly. We’re using that experience to improve Sketch every day. Whether you’ve been with us since day one, or you’re joining us now, thank you.
Press information
Want to know more about Sketch? Get in touch with us at press@sketch.com. We’d love to hear from you. You can also download our media kit to get logos, app icons and screenshots.
